Three Crowns commences Family Dance Off in its ‘Jara’ Campaign

Photo of Milford Sound in New ZealandPhoto of Milford Sound in New Zealand

Three Crowns commences Family Dance Off in its ‘Jara’ Campaign

In another bold, unique, and very exciting move, Three Crowns, one of Nigeria’s leading low cholesterol and heart-friendly milk, will take its care for mothers in Nigeria to a new and thrilling height through a family challenge which the brand has themed Family Dance Off

The challenge, which will hold all through the month of September 2020, would be staged digitally, in keeping with the new normal occasioned by COVID-19.
Giving details of the challenge, Three Crowns Marketing Manager, Omolara Banjoko, explained that a dance choreography in traditional attire will be showcased on the brand’s social media handles as a guide. Consumers online will then be invited to recreate their own videos showing their mums and family members performing their own dance steps in their preferred attire.

“Posted and properly tagged videos will be collated and judged to reveal top five (5) entries which will be selected and posted on the brand’s page for followers to pick the top three (3) winning families,” Banjoko explained.
According to her, entries will be judged based on the synergy and creativity of the routines, with Jara reward for participation, freebies, and offline shopping vouchers are guaranteed for winners.

It would be recalled that Three Crowns recently unveiled “Jara to the Heart of the Home” campaign, through which it has been showcasing its unique care for all mothers across trade channels including the open retail market and neighborhood stores in Lagos, Abuja, Ibadan, Ilorin, Aba, Benin, and Enugu till October 2020.
To participate in the campaign, shoppers are required to buy products worth N3,000 or N5,000 within a selection of Three Crowns product range including the refill pouch, big family pack refill pouch, and evaporated milk in cans; to win free sachets of milk and lots of gifts. This offer is valid while stocks and gifts last.

Photo of Milford Sound in New Zealand
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